Survey and research fatigue is a growing problem in field research. It’s probably no surprise that survey response rates have plummeted over the years. With data becoming more valuable for business, the quest for the […]

In an age where artificial intelligence and big data dominate business decision-making, small research agencies might seem overshadowed by global giants. Yet these boutique and independent firms have carved out an essential role – especially […]

Managing tight budgets while delivering high-quality qualitative research can feel like a juggling act for agencies. Tools that streamline processes, reduce costs, and maximise ROI are essential for staying competitive but can often come with […]

The AI-driven qualitative research transition marks a significant step in how qualitative research is conducted, especially within the UK. For decades, qualitative research has relied heavily on methods such as in-person interviews and focus groups, […]

Qualitative research is renowned for its depth, but it’s equally infamous for the time it demands. How much of your time is spent on tasks that feel more like admin than research? For many qualitative […]

The success of qualitative research depends on more than the quality of the data collected and the tools used to gather and analyse it. User-friendly research tools are pivotal in streamlining processes, boosting team efficiency, […]

Artificial Intelligence is revolutionising market and product research, enabling businesses to analyse consumer behaviour, sentiment trends, and predictive analytics at unprecedented speeds. Research that once took weeks or months can now be fully automated, allowing […]

The integration of AI worldwide has undoubtedly changed how we will do things in the future. Research, in particular, will never be the same with the advent of AI, which can support researchers in ways […]

With more data available than ever before, and technological advancements at many market researchers’ fingertips, why is it that obtaining accurate and reliable data when conducting research still offers a significant challenge? Any business, or […]