Prepare

Prepare Better, Align Faster with Co-Intelligent Research

Aida is your research partner, bringing your brief to life, taking you from a blank page to a focused research plan.

Before research begins, clear objectives and streamlined preparation ensure your team is set up to deliver actionable results efficiently.

Common Issues in Research Preparation

See how teams like yours have smashed their research goals

Speed

“We’re constantly under pressure to deliver insights quickly.”

Tight deadlines and stakeholder expectations make it difficult to deliver high-quality insights without the risk of misalignment.

Projects can easily go off course when objectives are unclear from the start.

Multiple projects

“Managing multiple projects at once is overwhelming.”

With a small team and multiple research projects running at once, staying organised can feel impossible. Plans overlap, deadlines slip, and incomplete research risks damaging your reputation and client trust.

Without a clear system or tool to help, the chaos grows – costing you time, focus, and results.

Bias

“Ensuring unbiased research design is tough.”

It is critical to avoid bias in the early stages of research planning. However, without the right tools, it’s easy to unintentionally skew results, leading to insights that may not fully reflect the truth.

Introducing bias at the planning stage compromises the integrity of your entire study, leading to skewed data that weakens your findings.

Scope creep

“Keeping track of stakeholder requirements is challenging.”

Gathering, organising, and managing the varying needs of stakeholders during the planning phase can be difficult. If any requirements are miscommunicated, the research output may not meet client expectations.

Misunderstood requirements result in wasted effort, producing insights that fail to deliver actionable outcomes, which may lead to losing clients or projects.

Your intelligent research partner

Meet Aida

Aida manages the repetitive and intricate parts of the research preparation phase, so you can focus on delivering high-impact insights to your clients.

By automating key tasks like aligning objectives, gathering stakeholder needs, and planning for bias-free research, Aida ensures every project starts on the right foot.

*Inspired by Ada Lovelace, ‘She was the first to recognise that the machine had applications beyond pure calculation.’

Research Planning Made Simple

Clear Objectives, Impactful Research

Precision in objectives

Aida automatically captures and refines your objectives, helping to prevent misalignment and scope creep.

With a well-defined path, projects stay on track, and deadlines are met more easily.

Contextual planning

Aida helps shape your research plan by ensuring it aligns with stakeholder goals and captures all relevant context.

So that your projects begin with a clear, focused direction and that research objectives are fully understood.

Real-time adjustments

Aida keeps your research plan updated, adjusting as new information emerges to ensure everything is noticed. This minimises errors and strengthens data quality, keeping your research accurate from the very beginning.

Maximise Research Efficiency

Managing multiple studies can lead to duplicated efforts and wasted resources. Aida identifies opportunities to validate and align studies with similar objectives, streamlining work and accomplishing more with greater precision.

Features & Capabilities

Discover how a strong start transforms research outcomes.

Set Clear Research Objectives

Define focused goals and priorities to ensure every study starts with clarity and purpose.

Streamline Project Planning

Create organised, actionable research plans that keep teams aligned and projects on track.

Identify Opportunities for Alignment

Spot studies with similar objectives to validate insights and eliminate duplicated effort.

RECRUIT

Ready to recruit participants? Learn how Aida simplifies recruitment on our Recruit page.