Insights

Turn Data Into Actionable Insights with Co-Intelligence

Aida transforms raw data into clear, actionable insights, empowering you to make confident, data-driven decisions.

With Aida’s help during the study phase, every piece of qualitative data has been meticulously gathered and organised. Now, Aida takes that data to the next level, turning it into insights that can drive your strategy forward.

The Challenges of Extracting Insights

Large
datasets

“Sorting through data for insights feels overwhelming.”

Large datasets can be daunting, and finding the right patterns or themes can feel impossible.

Without the right tools, essential insights can be missed, leading to incomplete or skewed conclusions.

Actionable
insights

“Turning raw data into actionable insights is challenging.”

Raw data doesn’t offer immediate value—it’s only when it’s converted into insights that it can drive real decisions. But the process can be slow and complex.

Failing to extract actionable insights can cause your research to miss the mark, providing little to no value for you or clients.

Analysis
takes time

“Stakeholders expect results quickly, but data analysis takes time.”

The need for rapid insight delivery can put pressure on researchers, leading to delays in analysis and missed opportunities for timely decision-making.

Slow delivery of insights can strain client relationships and cause you to miss key decision-making windows.

Your insights partner

Meet Aida

Aida automates the transcription, data coding, and analysis of qualitative data, taking the heavy lifting out of the insights phase.

With real-time processing, Aida ensures that every piece of data is captured and transformed into structured insights, giving your team the tools to make informed decisions faster.

*Inspired by Ada Lovelace, ‘She was the first to recognise that the machine had applications beyond pure calculation.’

Data Collection and Analysis Made Easy

Focussed Conversations, Accurate Data

Effortless insights extraction

Aida processes large volumes of data efficiently, providing immediate insights through sentiment analysis, topic recognition, and real-time insights, saving hours of manual work.

Interactive data exploration

Explore data dynamically with Aida’s Q&A feature to ask questions, extract key quotes, and identify trends—all in one place.

Broaden your analysis

Aida allows integration of additional datasets, offering a comprehensive view to ensure well-rounded insights.

Insight Generation

Aida uncovers key patterns, bringing every vital insight into sharp focus.

Data coding and tagging

Aida organises and codes qualitative data, turning raw information into structured insights for analysis. Save time, prevent human error mistakes and automate banal tasks to speed up the analysis stage.

Features & Capabilities

See how teams like yours have smashed their research goals

PII Blurring

Ensures data privacy by anonymising data before analysis.

Real-Time Insights & Analysis

Delivers summaries instantly, helping you focus on relevant data as it emerges.

Interactive Q&A

An interactive chatbot feature that enables quick data exploration, pulling quotes and insights as needed.

Tagging

Advanced tagging for categorising data, offering deeper analysis across studies.

LLM Agnostic

Supports multiple language models, ensuring flexibility in analysis.

Act

Ready to take action? Discover how Aida turns insights into action on our Act page.