Act
Turn Insights Into Impact With Co-intelligence
Aida doesn’t stop at insights—she helps you put those insights into action, turning data-driven decisions into real-world results.

With Aida’s support during the study and insights phases, you’ve gathered and extracted valuable findings from your data. Now, Aida enables you to act on those insights seamlessly, transforming research outcomes into strategic actions.
The Problems with Action
Informing decisions
“Turning insights into action is easier said than done.”
Even with strong insights, knowing how to implement data-driven changes can be challenging.
Without clear actions, research may have limited impact, reducing its value.
Actionable insights
“There’s a gap between analysis and real-world impact.”
Often, there’s a disconnect between the insights gained and practical, actionable steps.
Without a structured framework, insights remain theoretical, failing to produce real results.
Delays
“Clients expect immediate action, but decisions take time.”
In many industries, delays in implementing insights can reduce their relevance and impact.
Delays can lead to missed opportunities, impacting business outcomes and client satisfaction.
Your partner driving action
Meet Aida
Aida bridges the gap between insights and action, ensuring that every piece of data leads to tangible, strategic outcomes.
From tailored reports to engaging visual content, Aida makes it easy for teams to turn insights into meaningful actions that drive results.

*Inspired by Ada Lovelace, ‘She was the first to recognise that the machine had applications beyond pure calculation.’
Turning Insights into Action Made Easy
Focussed Conversations, Accurate Data
Actionable recommendations
Aida goes beyond insights, offering specific, actionable recommendations. Move confidently from data to action, with a clear roadmap for implementation.
Strategic planning
Aida helps craft data-driven strategies that align with your overall goals, ensuring that each action supports long-term objectives. Every action is backed by data, contributing to sustainable success.
Immediate implementation
Aida supports swift decision-making with timely, actionable recommendations. Act quickly to meet client expectations and stay ahead in fast-paced industries.
Features & Capabilities
See how teams like yours have smashed their research goals
Customisable Reports
Aida creates tailored summaries and reports based on specific stakeholder requirements, ensuring that each report is relevant and focused.
Quick, Easy Reports
An intuitive report builder enables you to generate and export insights in multiple formats, meeting stakeholders wherever they prefer to engage with information.
Create Video Clips & Reels
Aida brings insights to life with video clips and reels, capturing the authentic voice of the customer for impactful storytelling. It’s the voice of the customer FROM the voice of the customer.