The Limits of AI – Why Machines Need Researchers
AI has undeniably transformed research, promising rapid insights and precise analytics. But, despite the hype, there are real limits when it comes to genuinely understanding human behaviour. Even the most advanced AI can’t fully grasp […]
AI in Research: Striking the Balance Between Trust & Efficiency
Artificial intelligence is rapidly becoming part of the research workflow, from automating data analysis to drafting reports. On paper, the benefits are clear: AI can process massive datasets and surface patterns in seconds and generate […]
Automating Admin, Not Insight: How AI Can Free Up Researchers’ Time
Research is driven by curiosity, insight, and making meaningful connections. Results are not based on juggling calendar invites or cranking out transcripts. But let’s be real: for small research teams, the admin load is a […]
The Learning Curve – Making AI Work for You in Research
AI is transforming how research is conducted across industries – that is a given. From automating routine tasks to uncovering patterns in complex data, AI offers powerful tools that can boost efficiency and insight. This […]
How to Prevent Survey & Research Fatigue Without Losing Valuable Data
Survey and research fatigue is a growing problem in field research. It’s probably no surprise that survey response rates have plummeted over the years. With data becoming more valuable for business, the quest for the […]
Why Small Research Agencies Are Essential in the AI-Driven Era
In an age where artificial intelligence and big data dominate business decision-making, small research agencies might seem overshadowed by global giants. Yet these boutique and independent firms have carved out an essential role – especially […]
10 Budget-Friendly Qualitative Research Tools for Agencies for 2025
Managing tight budgets while delivering high-quality qualitative research can feel like a juggling act for agencies. Tools that streamline processes, reduce costs, and maximise ROI are essential for staying competitive but can often come with […]
Navigating the Transition from Traditional to AI-Driven Qualitative Research
The AI-driven qualitative research transition marks a significant step in how qualitative research is conducted, especially within the UK. For decades, qualitative research has relied heavily on methods such as in-person interviews and focus groups, […]
The Hidden Cost of Manual Work in Qualitative Research
Qualitative research is renowned for its depth, but it’s equally infamous for the time it demands. How much of your time is spent on tasks that feel more like admin than research? For many qualitative […]