Customer research recordings need fast, accurate transcription that meets compliance and data-privacy requirements. This is because customer research recordings often carry detailed accounts of behaviour, expectations and unmet needs. Equally, researchers usually want to move […]

Data coding in research is the process of identifying, labelling and organising meaning within qualitative material so that large volumes of conversation can be examined systematically. Codes are assigned to sections of transcripts and notes, […]

Tools and processes that use artificial intelligence (AI) are now helping qualitative researchers to generate insights that can be shared directly with clients, far faster than previous manual workflows allowed.  Turning raw research data into […]

Focus group transcription is the process of turning multi-speaker discussions into clear text that you can analyse. Customer groups move fast, people talk over each other and the conversation rarely follows a tidy path. This […]

When researchers collect open-ended survey responses, interviews, or focus group recordings, the next challenge is how to accurately transcribe and analyse the data. Finding the best transcription software for survey responses helps turn raw audio […]

AI tools promise quicker insights and tighter budgets. That’s the pitch. But once they’re in your workflow, how do you actually know if they’re making a difference? Are they saving time? Helping you dig deeper? […]

Just because a project’s been sold doesn’t mean it’s landed. You can deliver the work on time, answer the brief, and still walk away with nothing to show for it. No movement. No momentum. No […]

Research is in a boom era thanks to AI, but not all areas have been touched with the magic wand yet, and research recruitment is still proving particularly tricky. Based on the conversations we have […]