When researchers collect open-ended survey responses, interviews, or focus group recordings, the next challenge is how to accurately transcribe and analyse the data. Finding the best transcription software for survey responses helps turn raw audio […]

AI tools promise quicker insights and tighter budgets. That’s the pitch. But once they’re in your workflow, how do you actually know if they’re making a difference? Are they saving time? Helping you dig deeper? […]

Just because a project’s been sold doesn’t mean it’s landed. You can deliver the work on time, answer the brief, and still walk away with nothing to show for it. No movement. No momentum. No […]

Research is in a boom era thanks to AI, but not all areas have been touched with the magic wand yet, and research recruitment is still proving particularly tricky. Based on the conversations we have […]

If your team is using AI in research, it’s already influencing your work. Every prompt, framing choice, and unchecked assumption feeds back into the system. Whether you notice it or not, your researchers are training […]

Research teams are working faster than ever. With the help of AI tools, automation, and more efficient workflows, it is now possible to deliver insights in hours rather than days. For time-pressed teams and clients, […]

https://www.youtube.com/watch?v=tIuvGeJcHrM AI has undeniably transformed research, promising rapid insights and precise analytics. But, despite the hype, there are real limits when it comes to genuinely understanding human behaviour. Even the most advanced AI can’t fully […]

There’s been plenty of talk around AI collaboration in research circles, ranging from genuine curiosity to real scepticism. However, for small research agencies especially, resisting AI carries a cost. Not only financially but creatively and […]