AI in research is now woven into every qualitative workflow. AI is now able to translate, read and digest interview transcripts, group open text responses, identify themes in participant or patient feedback, and turn hours […]

The best AI research assistant for research teams and agencies is the one that strengthens rigour rather than diluting it. Speed and context are things that can be pulled it very quickly using an AI […]

AI has revolutionised the way that qualitative research is undertaken. It has the ability to read transcripts in seconds, group themes automatically and produce structured summaries that once took hours of manual coding in a […]

If you are searching for an NVivo alternative, you are probably already familiar with the name and weighing up whether it is still the right choice for your qualitative research work. NVivo is recognised across […]

Researchers are not short of qualitative data. Interviews, open-ended surveys, diary studies and usability sessions generate more material than most teams can realistically work through. The constraint is time and attention. Making sense of large, […]

For many researchers, the pull of tools like ChatGPT is easy to understand. You are staring at hours of transcripts, messy notes from fieldwork, half-formed themes, and a deadline that is not moving. A free, […]

Can you do qualitative research without coding? For researchers with long-term experience in qualitative work, analysis without coding can initially feel at odds with established practice. Coding became the standard gateway to analysis, with line-by-line […]

Qualitative research generates rich, detailed material that offers deep insights for any research team, but that detail does not organise itself. Interviews, focus groups, diaries, and open-ended research often have lengthy passages of text, shaped […]

Analysing focus group data can feel difficult. Audio recordings often aren’t clear or concise, and situational factors such as interaction patterns, moderator influence and participant characteristics can shape the depth and direction of a discussion. […]