How Beings Helped Google Save Millions
For many businesses, the pandemic presented some real challenges, and no business was left untouched, including Google. Google’s UX research labs were considerably impacted by the global events, and as a result despite being generously […]
What Is AI Moderated Research?
Good quality research, whether it’s user research or market research, takes time to bring together. The average generative research phase can take anywhere from 4-6 weeks in user research, and a general rule of thumb […]
What is Co-Intelligent Research?
The largest of large problems. In 2023, I had the opportunity to work with a large search engine’s UX Infrastructure team to tackle a challenge they were facing in their UX labs. Despite their impressive […]
AI for Customer Research at Scale
AI for Customer Research at Scale Customer Understanding in a Dynamic Market Customers are more informed, connected, and discerning than ever, demanding personalised experiences that align with their evolving preferences. To meet these expectations and […]