https://www.youtube.com/watch?v=tIuvGeJcHrM AI has undeniably transformed research, promising rapid insights and precise analytics. But, despite the hype, there are real limits when it comes to genuinely understanding human behaviour. Even the most advanced AI can’t fully […]

There’s been plenty of talk around AI collaboration in research circles, ranging from genuine curiosity to real scepticism. However, for small research agencies especially, resisting AI carries a cost. Not only financially but creatively and […]

Artificial intelligence is rapidly becoming part of the research workflow, from automating data analysis to drafting reports. On paper, the benefits are clear: AI can process massive datasets and surface patterns in seconds and generate […]

Research is driven by curiosity, insight, and making meaningful connections. Results are not based on juggling calendar invites or cranking out transcripts. But let’s be real: for small research teams, the admin load is a […]

AI is transforming how research is conducted across industries – that is a given. From automating routine tasks to uncovering patterns in complex data, AI offers powerful tools that can boost efficiency and insight.  This […]

Survey and research fatigue is a growing problem in field research. It’s probably no surprise that survey response rates have plummeted over the years. With data becoming more valuable for business, the quest for the […]

In an age where artificial intelligence and big data dominate business decision-making, small research agencies might seem overshadowed by global giants. Yet these boutique and independent firms have carved out an essential role – especially […]

Managing tight budgets while delivering high-quality qualitative research can feel like a juggling act for agencies. Tools that streamline processes, reduce costs, and maximise ROI are essential for staying competitive but can often come with […]

The AI-driven qualitative research transition marks a significant step in how qualitative research is conducted, especially within the UK. For decades, qualitative research has relied heavily on methods such as in-person interviews and focus groups, […]