The success of qualitative research depends on more than the quality of the data collected and the tools used to gather and analyse it. User-friendly research tools are pivotal in streamlining processes, boosting team efficiency, […]

Artificial Intelligence is revolutionising market and product research, enabling businesses to analyse consumer behaviour, sentiment trends, and predictive analytics at unprecedented speeds. Research that once took weeks or months can now be fully automated, allowing […]

The integration of AI worldwide has undoubtedly changed how we will do things in the future. Research, in particular, will never be the same with the advent of AI, which can support researchers in ways […]

With more data available than ever before, and technological advancements at many market researchers’ fingertips, why is it that obtaining accurate and reliable data when conducting research still offers a significant challenge? Any business, or […]

Anybody who works in market research today understands the immense pressure to deliver better data, faster and more accurately than ever before. With remote work, an era of digital data collection and the ability to […]

For many businesses, the pandemic presented some real challenges, and no business was left untouched, including Google. Google’s UX research labs were considerably impacted by the global events, and as a result despite being generously […]

Good quality research, whether it’s user research or market research, takes time to bring together. The average generative research phase can take anywhere from 4-6 weeks in user research, and a general rule of thumb […]

The largest of large problems. In 2023, I had the opportunity to work with a large search engine’s UX Infrastructure team to tackle a challenge they were facing in their UX labs. Despite their impressive […]