The Beings blog
Notes on putting AI to work.
Examples of successful AI pilots and best-practice guides on operationalising agentic AI — from the team building it inside real businesses.
How Beings became an "AI research partner" to agency SBC
SBC is a behavioural-science and design-led communications agency and a registered member of the Global Association of Applied Behavioural Scientists.…
How to Generate Research Insights Using AI
Tools and processes that use artificial intelligence (AI) are now helping qualitative researchers to generate insights that can be shared directly wit…
How to Accurately Transcribe Your Customer Focus Groups
Focus group transcription is the process of turning multi-speaker discussions into clear text that you can analyse. Customer groups move fast, people …
How to Use AI for Qualitative Data Analysis
When it comes to qualitative data analysis, AI (artificial intelligence) can be used to quickly scan large qualitative datasets, highlight early patte…
Best Transcription Tools for Research Survey Responses
When researchers collect open-ended survey responses, interviews, or focus group recordings, the next challenge is how to accurately transcribe and an…
How to Measure the True Value of AI in Research
AI tools promise quicker insights and tighter budgets. That’s the pitch. But once they’re in your workflow, how do you actually know if they’re making…
How to Make Research More Persuasive & Actionable for Stakeholders
Just because a project’s been sold doesn’t mean it’s landed.
Research Recruitment - Why It Fails and How to Fix It
Research is in a boom era thanks to AI, but not all areas have been touched with the magic wand yet, and research recruitment is still proving particu…
Preventing AI Bias: How to Make Research More Reliable & Ethical
If your team is using AI in research, it's already influencing your work. Every prompt, framing choice, and unchecked assumption feeds back into the s…
