The Beings blog
Notes on putting AI to work.
Examples of successful AI pilots and best-practice guides on operationalising agentic AI — from the team building it inside real businesses.
An alternative to NVivo for qualitative data coding
If you are searching for an NVivo alternative, you are probably already familiar with the name and weighing up whether it is still the right choice fo…
AI tools to streamline qualitative analysis
Researchers are not short of qualitative data. Interviews, open-ended surveys, diary studies and usability sessions generate more material than most t…
Beings AI vs ChatGPT: Ensuring Privacy When Using an AI Tool for Research
For many researchers, the pull of tools like ChatGPT is easy to understand. You are staring at hours of transcripts, messy notes from fieldwork, half-…
How to do qualitative research without coding
Can you do qualitative research without coding? For researchers with long-term experience in qualitative work, analysis without coding can initially f…
Types of Qualitative Coding in Research Methodology
Qualitative research generates rich, detailed material that offers deep insights for any research team, but that detail does not organise itself. Inte…
10 Useful AI Prompts for Qualitative Research
AI prompts are essential to helping researchers get the most out of the AI tools they are using - whether that’s ChatGPT, Claude, Perplexity or a spec…
How To Analyse Focus Group Data Effectively
Analysing focus group data can feel difficult. Audio recordings often aren’t clear or concise, and situational factors such as interaction patterns, m…
How To Do Data Coding In Research
Data coding in research is the process of identifying, labelling and organising meaning within qualitative material so that large volumes of conversat…
How to Transcribe Customer Research Recordings Securely
Customer research recordings need fast, accurate transcription that meets compliance and data-privacy requirements. This is because customer research …
