The Beings blog
AI for Customer Research at Scale
42 articles on AI for Customer Research at Scale.
What is the best AI model for extracting data from documents?
In today’s AI-native world, extracting data from documents is perhaps one of the easiest, and most versatile use cases. From uploading transcripts and…
GDPR compliant research tools for 2026
GDPR compliant research tools matter because research data is not generic. Transcripts, recordings, and open-text responses from participants all cont…
Guide to the best AI tools for literature reviews
Literature reviews have always been one of the most labour-intensive parts of academic and professional research. Reading papers, tracking citations, …
Best practice for using AI in research
AI in research is now woven into every qualitative workflow. AI is now able to translate, read and digest interview transcripts, group open text respo…
What Is the best AI research assistant for research teams and agencies?
The best AI research assistant for research teams and agencies is the one that strengthens rigour rather than diluting it. Speed and context are thing…
Does AI create bias in research?
AI has revolutionised the way that qualitative research is undertaken. It has the ability to read transcripts in seconds, group themes automatically a…
An alternative to NVivo for qualitative data coding
If you are searching for an NVivo alternative, you are probably already familiar with the name and weighing up whether it is still the right choice fo…
AI tools to streamline qualitative analysis
Researchers are not short of qualitative data. Interviews, open-ended surveys, diary studies and usability sessions generate more material than most t…
Beings AI vs ChatGPT: Ensuring Privacy When Using an AI Tool for Research
For many researchers, the pull of tools like ChatGPT is easy to understand. You are staring at hours of transcripts, messy notes from fieldwork, half-…
How to do qualitative research without coding
Can you do qualitative research without coding? For researchers with long-term experience in qualitative work, analysis without coding can initially f…
Types of Qualitative Coding in Research Methodology
Qualitative research generates rich, detailed material that offers deep insights for any research team, but that detail does not organise itself. Inte…
10 Useful AI Prompts for Qualitative Research
AI prompts are essential to helping researchers get the most out of the AI tools they are using - whether that’s ChatGPT, Claude, Perplexity or a spec…
How To Analyse Focus Group Data Effectively
Analysing focus group data can feel difficult. Audio recordings often aren’t clear or concise, and situational factors such as interaction patterns, m…
How To Do Data Coding In Research
Data coding in research is the process of identifying, labelling and organising meaning within qualitative material so that large volumes of conversat…
How to Transcribe Customer Research Recordings Securely
Customer research recordings need fast, accurate transcription that meets compliance and data-privacy requirements. This is because customer research …
How to Generate Research Insights Using AI
Tools and processes that use artificial intelligence (AI) are now helping qualitative researchers to generate insights that can be shared directly wit…
How to Accurately Transcribe Your Customer Focus Groups
Focus group transcription is the process of turning multi-speaker discussions into clear text that you can analyse. Customer groups move fast, people …
How to Use AI for Qualitative Data Analysis
When it comes to qualitative data analysis, AI (artificial intelligence) can be used to quickly scan large qualitative datasets, highlight early patte…
Best Transcription Tools for Research Survey Responses
When researchers collect open-ended survey responses, interviews, or focus group recordings, the next challenge is how to accurately transcribe and an…
How to Measure the True Value of AI in Research
AI tools promise quicker insights and tighter budgets. That’s the pitch. But once they’re in your workflow, how do you actually know if they’re making…
How to Make Research More Persuasive & Actionable for Stakeholders
Just because a project’s been sold doesn’t mean it’s landed.
Research Recruitment - Why It Fails and How to Fix It
Research is in a boom era thanks to AI, but not all areas have been touched with the magic wand yet, and research recruitment is still proving particu…
Preventing AI Bias: How to Make Research More Reliable & Ethical
If your team is using AI in research, it's already influencing your work. Every prompt, framing choice, and unchecked assumption feeds back into the s…
Balancing Speed & Depth: How to Get Rapid Research Without Sacrificing Research Quality
Research teams are working faster than ever. With the help of AI tools, automation, and more efficient workflows, it is now possible to deliver insigh…
The Limits of AI - Why Machines Need Researchers
AI has undeniably transformed research, promising rapid insights and precise analytics. But, despite the hype, there are real limits when it comes to …
The Cost of Resistance: Why Small Research Agencies Should Embrace AI Collaboration
There’s been plenty of talk around AI collaboration in research circles, ranging from genuine curiosity to real scepticism. However, for small researc…
AI in Research: Striking the Balance Between Trust & Efficiency
Artificial intelligence is rapidly becoming part of the research workflow, from automating data analysis to drafting reports. On paper, the benefits a…
Automating Admin, Not Insight: How AI Can Free Up Researchers' Time
Research is driven by curiosity, insight, and making meaningful connections. Results are not based on juggling calendar invites or cranking out transc…
The Learning Curve - Making AI Work for You in Research
AI is transforming how research is conducted across industries - that is a given. From automating routine tasks to uncovering patterns in complex data…
How to Prevent Survey & Research Fatigue Without Losing Valuable Data
Survey and research fatigue is a growing problem in field research. It’s probably no surprise that survey response rates have plummeted over the years…
Why Small Research Agencies Are Essential in the AI-Driven Era
In an age where artificial intelligence and big data dominate business decision-making, small research agencies might seem overshadowed by global gian…
Navigating the Transition from Traditional to AI-Driven Qualitative Research
The AI-driven qualitative research transition marks a significant step in how qualitative research is conducted, especially within the UK. For decades…
10 Budget-Friendly Qualitative Research Tools for Agencies for 2025
Managing tight budgets while delivering high-quality qualitative research can feel like a juggling act for agencies. Tools that streamline processes, …
How To Enhance the Qualitative Research Experience
The success of qualitative research depends on more than the quality of the data collected and the tools used to gather and analyse it. User-friendly …
The Hidden Cost of Manual Work in Qualitative Research
Qualitative research is renowned for its depth, but it’s equally infamous for the time it demands. How much of your time is spent on tasks that feel m…
AI in Research - Driving Innovation or Risking Ethical Pitfalls?
Artificial Intelligence is revolutionising market and product research, enabling businesses to analyse consumer behaviour, sentiment trends, and predi…
Will AI Make Researchers Complacent?
The integration of AI worldwide has undoubtedly changed how we will do things in the future. Research, in particular, will never be the same with the …
The Rise Of AI in Market Research - What Do You Need to Know?
Anybody who works in market research today understands the immense pressure to deliver better data, faster and more accurately than ever before. With …
Achieving High-Quality Market Research Data: Best Practices for 2025
With more data available than ever before, and technological advancements at many market researchers’ fingertips, why is it that obtaining accurate an…
What Is AI Moderated Research?
Good quality research, whether it’s user research or market research, takes time to bring together. The average generative research phase can take any…
What is Co-Intelligent Research?
In 2023, I had the opportunity to work with a large search engine’s UX Infrastructure team to tackle a challenge they were facing in their UX labs. De…
AI for Customer Research at Scale
Customers are more informed, connected, and discerning than ever, demanding personalised experiences that align with their evolving preferences. To me…
