Sony Press Conference – Sony MWC 2019

Sony's MWC press conference and mobile phone launch

The big reveal of Sony’s newest flagship smartphone.

Brief

The Sony press conference video was viewed 172,010 times with 39,000 watching the live broadcast via the Sony Mobile Blog.

For the fourth consecutive year, Sony partnered with JMW and Beings to broadcast their product launch.

Beings provided the broadcasting & live streaming.

Jobs to be done

Event video, press conference, product launch

Strategy

Broadcast

Delivery

Broadcast production, recordings,  live streaming

Client

Sony
sony.co.uk

Jack Morton Worldwide
jackmorton.com

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