Sony's MWC press conference and mobile phone launch
The big reveal of Sony’s newest flagship smartphone.
Brief
The Sony press conference video was viewed 172,010 times with 39,000 watching the live broadcast via the Sony Mobile Blog.
For the fourth consecutive year, Sony partnered with JMW and Beings to broadcast their product launch.
Beings provided the broadcasting & live streaming.
Jobs to be done
Event video, press conference, product launch
Strategy
Broadcast
Delivery
Broadcast production, recordings, live streaming
Client
Sony
sony.co.uk
Jack Morton Worldwide
jackmorton.com
