The fastest way to turn on the lights
Santander brings Jenson Button to Frome to switch on Christmas Lights
Brief
In partnership with Santander Frome Town Council invited local – and the 2009 Formula One World Champion and Vodafone McLaren Mercedes driver – Jenson Button as part of the town’s festive celebrations.
Santander partnered with Slice to produce their festive show.
Beings provided broadcast production.
Jobs to be done
Event video, electronic news gathering
Strategy
Broadcast, satellite IP
Delivery
Broadcast editing and transmission
Client
Santander UK
santander.co.uk
Slice
