2017 trend vision and revealing the 2016 competition winners
The ITVA is a global hairdressing competition, fashion show and trends showcase.
Brief
Wella’s 2017 ITVA gathered 1,400 salon pros to celebrate and encourage the 80 competitors from 45 countries.
The 2016 competition was intense with more than 8,000 artists going through regional competitions, aiming to participate in the live competition.
The broadcast had more than 7 million views during the live event.
Coty Inc partnered with Jack Morton Worldwide to produce their awards program and fashion show.
Beings provided the broadcast to the social media streaming platforms.
Jobs to be done
Event Video, fashion, awards
Strategy
Broadcast, technical
Delivery
Broadcast production, streaming
Client
Wella Professional
wella.com
Jack Morton Worldwide
jackmorton.com
