League of Legends 10-year European Celebration

Thanking 500 loyal gamers

Riot Games wanted their League of Legends gamers to feel rewarded, share their passion across their own networks and continue to engage with future game releases.

Brief

Theatrical show with interviews and musical performances, with a live global broadcast.

Regional influencers were invited to be hands-on and syndicate the broadcast show for their local audiences.

The event made more than 7.3 billion impressions. 

Riot Games partnered with We Are Collider and Beings to produce their magazine show.

Beings provided technical management & broadcast production.

Jobs to be done

Event video, eSports, product launch

Strategy

Broadcast, technical

Delivery

Studio & live event broadcast production, streaming

Client

Riot Games
riotgames.com

We Are Collider
wearecollider.com

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