International TrendVision Awards 2018

2018 trend vision and revealing the 2017 competition winners.

The ITVA is a global hairdressing competition, fashion show and trends showcase.

Brief

Wella’s 2018 ITVA gathered salon pros to celebrate and encourage the competitors.

The 2017 event included the Walk of Fame, Awards and Trend Vision 2018 shows.

Coty Inc partnered with Powered by Humans to produce their awards program and fashion show.

Beings provided the broadcast to social media streaming platforms.

Jobs to be done

Event Video, fashion, awards

Strategy

Broadcast, technical

Delivery

Broadcast production, streaming

Client

Wella Professional
wella.com

Jack Morton Worldwide
jackmorton.com

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