The Beings blog
Notes on putting AI to work.
Examples of successful AI pilots and best-practice guides on operationalising agentic AI — from the team building it inside real businesses.
10 Budget-Friendly Qualitative Research Tools for Agencies for 2025
Managing tight budgets while delivering high-quality qualitative research can feel like a juggling act for agencies. Tools that streamline processes, …
How To Enhance the Qualitative Research Experience
The success of qualitative research depends on more than the quality of the data collected and the tools used to gather and analyse it. User-friendly …
The Hidden Cost of Manual Work in Qualitative Research
Qualitative research is renowned for its depth, but it’s equally infamous for the time it demands. How much of your time is spent on tasks that feel m…
AI in Research - Driving Innovation or Risking Ethical Pitfalls?
Artificial Intelligence is revolutionising market and product research, enabling businesses to analyse consumer behaviour, sentiment trends, and predi…
Will AI Make Researchers Complacent?
The integration of AI worldwide has undoubtedly changed how we will do things in the future. Research, in particular, will never be the same with the …
The Rise Of AI in Market Research - What Do You Need to Know?
Anybody who works in market research today understands the immense pressure to deliver better data, faster and more accurately than ever before. With …
Achieving High-Quality Market Research Data: Best Practices for 2025
With more data available than ever before, and technological advancements at many market researchers’ fingertips, why is it that obtaining accurate an…
What Is AI Moderated Research?
Good quality research, whether it’s user research or market research, takes time to bring together. The average generative research phase can take any…
What is Co-Intelligent Research?
In 2023, I had the opportunity to work with a large search engine’s UX Infrastructure team to tackle a challenge they were facing in their UX labs. De…
